Successfull B2B marketing in a digitized world
Despite (or because of) digitisation, personal contact is key to success in the B2B environment. In addition, customers also have online contacts with providers.
Despite (or because of) digitization, personal contact is key to success in the B2B environment. Besides the personal interaction, customers also have online contacts with providers.
In order to successfully win new business and new customers, companies must successfully design these online contacts.
Dr. Matthias Baldinger has been working for several years on the question how these online contacts can be successfully designed. His answer is surprisingly simple: Exactly the same way as personal contacts have been designed successfully for decades.
In his presentation, he presents some of his key learnings for successful B2B marketing in a digitalized world.
Dr. Matthias Baldinger